DOUGHBOY IS A CONCEPTUAL EXPLORATION: WHAT WOULD A POOLSIDE DONUT SHOP LOOK LIKE IN 1980s MIAMI? DOUGHBOY IS ALL ABOUT EASY MORNINGS, SUN-SOAKED AFTERNOONS, AND THAT FIRST BITE OF INDULGENCE BY THE POOL.
INSPIRED BY RETRO BEACH CULTURE AND VHS TAPES, DOUGHBOY BLENDS PLAYFUL NOSTALGIA WITH CLEAN, MODERN LAYOUTS - ANCHORED BY A RETRO MASCOT AND A BOLD COLOR PALETTE THAT FEELS FRESH, FUN, AND UNMISTAKABLY MIAMI.
FROM PACKAGING DESIGN AND MERCH TO DIGITAL TOUCHPOINTS, DOUGHBOY IS DESIGNED TO FEEL refreshing AND A LITTLE BIT INDULGENT - BECAUSE GOOD VIBES PAIR BEST WITH GOOD DONUTS.
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